Forecast revenue from the pipeline
The head of sales forecasts revenue from the pipeline
Fits: Leaders & strategy · Sales · Finance & accounting
You see earlier whether this quarter’s numbers will be enough, and can take action while there is still time. The forecast is based on your real closing rates instead of wishful thinking in the CRM.
Is this for you?
- Open deals are in the CRM with value, stage and expected close date.
- You have at least one to two years of closed deals with outcomes.
- Today, the revenue forecast is built from salespeople’s estimates.
First step today
Export the open deals and the closed deals of the last two years, each without customer names. Use the template below to have a quarterly forecast with a range calculated, and compare it with your previous figure.
How to go about it
- Decide which revenue is forecast for when
- Compile closed and open deals
- Have the revenue forecast calculated
- Compare forecast and actuals
- Use it in the monthly meeting
- Update the rates every quarter
Templates to copy
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The complete guide
- 6 steps explaining exactly what to do
- 3 proven templates to copy into your own AI
- Safe use: data, checking, deciding, informing
- Pitfalls, effort and how to recognise success
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Same approach, other use cases
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A-037 · Legal status 08.10.2026