Pre-test ad creatives with synthetic target groups

Agencies test ad creatives in advance with simulated target groups

Future prospectAI Act: no extra obligationsDesigning & simulatingMarketing & advertising

Fits: Marketing & communications · Creative & media production · Social media & content

Goal: before drafts go to the client for review, a synthetic target group weeds out the weakest. To be honest: there is no evidence that these judgements predict real reactions. The only sensible way to pilot this is to check against your own completed campaigns whether the AI would have got their results right at all.

Is this for you?

  • You have completed campaigns with measured results that you can use as a benchmark.
  • You want to pre-select among your own drafts, not base media budgets or client decisions on it.
  • You are able to end the project if the AI does not get the ranking of your old campaigns right.
First step today

Do a retrospective test: take three completed ad creatives whose results you know and have them ranked with the template below, without revealing the real results. Then compare.

How to go about it

  1. Set the test question and the benchmark
  2. Provide your own campaign results and target group knowledge
  3. Have synthetic judgements generated for several drafts
  4. Check against the real results
  5. Confirm the pre-selection in real advertising
  6. Feed discrepancies back into the template and target group description

Templates to copy

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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

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Same approach, other use cases

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MW-04 · Legal status 08.10.2026