Create personalised customer videos at scale
Marketing creates personalised videos for individual customers at scale
Fits: Sales · Marketing & communications · Customer service · Social media & content
Every customer gets a short video that addresses them by name and fits their occasion, such as a welcome, a contract renewal or a thank-you. You get attention that a standard email does not.
Is this for you?
- You have many customers with clean data and clear occasions for contacting them.
- You are allowed to use the data for this kind of contact, for example with consent or within an existing contract.
- Someone in the company is willing to appear as the face or voice, or you use an avatar that is recognisably made up.
Create three made-up test customers with deliberately incomplete data and use the template below to have a script with placeholders and the three versions written. Check what happens when data is missing.
How to go about it
- Set the occasion, length and speaker
- Provide the script, data fields and recordings
- Have test versions generated
- Spot-check and correct error cases
- Label the AI video and send it
- File the script, rules and consents
Templates to copy
The complete guide
- 6 steps explaining exactly what to do
- 3 proven templates to copy into your own AI
- Safe use: data, checking, deciding, informing
- Pitfalls, effort and how to recognise success
With the training you get all 430 guides for as long as your access runs.
Same approach, other use cases
24 more use cases follow the pattern “Creating images, videos & audio”.
MW-05 · Legal status 08.10.2026 · Realistic-looking artificial images, videos or voices (Art. 50(4))