Sort leads by chance of closing

Sales prioritises leads by likelihood of closing so time goes to the right contacts

Needs setupAI Act: no extra obligationsForecasting from figuresAll industries

Fits: Sales · Marketing & communications

You call the contacts that experience shows turn into orders first. Less time on enquiries that never buy, and a faster response to the good ones.

Is this for you?

  • You receive more enquiries than sales can handle thoroughly.
  • For at least one year, the CRM shows where each lead came from and whether it led to an order.
  • Today, gut feeling or the order of arrival decides.
First step today

Export the closed leads from the last twelve months without names, email and phone number, only with source, sector, company size, response time and outcome. Use the template below to check which characteristics actually distinguish won leads.

How to go about it

  1. Define what a “good lead” means
  2. Export closed leads with their characteristics
  3. Have the chance of closing scored
  4. Cross-check with the leads from recent months
  5. Order the daily list accordingly
  6. Recalibrate every quarter

Templates to copy

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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

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Same approach, other use cases

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A-035 · Legal status 08.10.2026