Track fashion trends from the runway and social media

Fashion brands identify trends from social media and runway images to plan collections

Needs setupAI Act: no extra obligationsMonitoring & alertingFashion & lifestyle, Social media & creators

Fits: Research & development · Marketing & communications · Creative & media production · Purchasing · Leaders & strategy · Social media & content

You see early which colours, cuts and materials are appearing at the shows and among your target group on social networks, and you plan the collection with evidence rather than gut feeling. Trend research takes less time and goes straight to design and purchasing.

Is this for you?

  • You plan collections well in advance and decide on colours, cuts, materials and quantities.
  • There is someone in design or purchasing who regularly reads trend reports and derives something for the collection from them.
  • You are prepared to set up a trend platform or a monitoring service for ongoing use. A chat on its own does not monitor continuously.
First step today

Take one product group from your next collection, such as blouses and tops, and use the template below to evaluate the reports on the shows for the coming season. Open three of the reports named yourself and check whether the season and brands really appear there as stated. This shows you whether regular monitoring is worth it.

How to go about it

  1. Define product groups and trend features
  2. Choose show reports, platforms and accounts
  3. Set up a weekly trend query
  4. Count trend features and compare with the previous season
  5. Send the trend report to design and purchasing
  6. Compare with sell-through after the season

Templates to copy

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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

8 more use cases follow the pattern “Monitoring & alerting”.

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MO-02 · Legal status 08.10.2026