Spot online criticism of your company early
Companies monitor what is said about them online so they can respond to criticism early
Fits: Leaders & strategy · Marketing & communications · Customer service
You notice when criticism of you is building up in reviews, forums, news or social networks, and you can respond before it spreads or customers bring it up with you.
Is this for you?
- People talk about you online: review portals, local press, forums, social networks.
- There is someone who acts on an alert, such as communications, customer service or management.
First step today
Use the template below to have an AI assistant with web search gather what has been written about you in the last 30 days, with link and date. Check three results yourself. That alone shows whether regular monitoring is worth it and which sources matter.
How to go about it
- Decide which criticism you monitor
- Choose portals, press and networks
- Set up regular retrieval
- Sort and classify mentions
- Report criticism to the right people
- Fine-tune after four weeks
Templates to copy
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The complete guide
- 6 steps explaining exactly what to do
- 3 proven templates to copy into your own AI
- Safe use: data, checking, deciding, informing
- Pitfalls, effort and how to recognise success
With the training you get all 430 guides for as long as your access runs.
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Same approach, other use cases
8 more use cases follow the pattern “Monitoring & alerting”.
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A-048 · Legal status 08.10.2026