Allocate advertising budget to channels automatically

Media planners automatically allocate advertising budgets to the channels with the best effect

Needs setupAI Act: no extra obligationsManaging prices & offersMarketing & advertising

Fits: Marketing & communications · Social media & content

The budget goes where it actually brings enquiries or sales, instead of following a fixed media plan. Reallocations happen within days rather than at the end of the quarter.

Is this for you?

  • You or your clients advertise in several channels such as search, social networks, video or banners.
  • There is a measurable goal such as enquiries, purchases or sign-ups, and it is recorded reliably.
  • The budget is large enough for the effect per channel to be measurable at all.
First step today

Take eight weeks of spending and results per channel from a past period, rounded and without client names, and use the template below to calculate the cost per result and the effect of additional spending. Pay attention to where the AI says that the data is not sufficient.

How to go about it

  1. Define the goal, budget framework and limits per channel
  2. Bring together costs and results per channel
  3. Set up allocation rules
  4. Run reallocations as recommendations at first
  5. Shift budget automatically, step by step
  6. Check the effect on results and the brand

Templates to copy

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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

6 more use cases follow the pattern “Managing prices & offers”.

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MW-02 · Legal status 08.10.2026