Adjust prices to demand and occupancy

Retailers, hotels and transport companies adjust prices dynamically to demand, occupancy and competition

Needs setupAI Act: no extra obligationsManaging prices & offersRetail & consumer goods, Hospitality, tourism & events, Passenger transport & mobility

Fits: Sales · Marketing & communications · Finance & accounting · Leaders & strategy

Quiet days fill up better, and on busy days you do not give away revenue. Prices respond to occupancy, events and competition without anyone maintaining lists every day.

Is this for you?

  • Demand fluctuates strongly by day, season or event, for example for rooms, seats or seasonal goods.
  • You have the technical means to change prices quickly, in the booking system, in the shop or with electronic shelf labels.
  • Booking or sales data is available for at least one year back.
First step today

Take eight upcoming arrival or sales days, enter today’s occupancy, the occupancy at the same point last year and the current price (test values are fine), and use the template below to have price suggestions calculated according to a fixed rule. Compare them with the prices you would have set yourself.

How to go about it

  1. Define price goals, lower and upper limits
  2. Connect booking status, sales and market data
  3. Set up price rules
  4. Have price suggestions reviewed first
  5. Set prices automatically, step by step
  6. Evaluate revenue, occupancy and customer reaction

Templates to copy

Try it now
in the training
Analyse
in the training
Plan the rollout
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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

6 more use cases follow the pattern “Managing prices & offers”.

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G-HK-05 · Legal status 08.10.2026