Derive target group profiles from comments and surveys

Marketing derives aggregated target group profiles from comments and surveys

Ready to goAI Act: no extra obligationsAnalysing & reporting dataAll industries

Fits: Social media & content · Marketing & communications · Sales · Leaders & strategy

You get two to four tangible profiles of your target group with their questions, wishes and objections, backed by real statements. Posts, ads and sales conversations then hit the mark better.

Is this for you?

  • You have collected comments, survey answers or feedback but never analysed them thoroughly.
  • Your picture of the target group is based more on assumptions than on what people actually write to you.
First step today

Export the answers from one of your surveys or copy 50 comments from the last few months into a list. Remove names and usernames and use the template below to work out recurring groups with supporting quotes.

How to go about it

  1. Clarify the question
  2. Collect and clean up sources
  3. Have groups worked out
  4. Check the profiles
  5. Make the profiles usable
  6. Compare regularly

Templates to copy

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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

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Same approach, other use cases

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SO-19 · Legal status 08.10.2026