Analyse reviews and complaints by topic

Companies analyse reviews, complaints and surveys by sentiment and topic to find weak spots

Ready to goAI Act: no extra obligationsAnalysing & reporting dataAll industries

Fits: Leaders & strategy · Sales · Marketing & communications · Customer service

You see what customers are really annoyed about and what they praise, instead of remembering the loudest complaint. Weak spots become tangible with figures and examples.

Is this for you?

  • You regularly receive reviews, complaint emails or survey responses with free text.
  • Nobody has time to read and sort all the texts.
First step today

Copy 20 to 30 reviews from recent weeks without names and usernames into an AI assistant and have them sorted by topic and sentiment using the template below. Read five of them yourself and compare.

How to go about it

  1. Decide what you want to find out
  2. Collect reviews and complaints
  3. Have topics and sentiment assigned
  4. Spot-check the assignment
  5. Prepare the weak spots for the team
  6. Repeat monthly with the same topic list

Templates to copy

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The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

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A-028 · Legal status 08.10.2026