Find suitable influencers and spot bought followers

Brands find suitable influencers and spot bought followers

Needs setupAI Act: no extra obligationsResearching & comparingSocial media & creators, Marketing & advertising

Fits: Marketing & communications · Social media & content

You choose creators based on verified figures rather than follower counts and gut feeling. Profiles with suspicious reach stand out before you book them, not after a campaign that had no effect.

Is this for you?

  • You regularly book influencers or creators for campaigns.
  • You receive metrics such as reach, engagement and audience data from creators or agencies, or you want to set up a platform for this.
  • You want a fixed review process in place before every booking.
First step today

For five to ten creators you are currently considering, enter the publicly visible figures in a table, using codes instead of names (followers, average likes and comments on the last 12 posts), and have them analysed with the template below. The result is a set of questions to check, not a verdict.

How to go about it

  1. Define the campaign goal and creator profile
  2. Define data sources for profiles and metrics
  3. Find creators and have metrics analysed
  4. Look at flagged profiles yourself
  5. Prepare a comparison list for the selection
  6. Refine the review criteria after every campaign

Templates to copy

Try it now
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Analyse
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Plan the rollout
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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

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SM-07 · Legal status 08.10.2026