Monitor and compare competitors’ channels

Marketing monitors competitors’ social media channels and compares them with its own

Ready to goAI Act: no extra obligationsResearching & comparingAll industries

Fits: Social media & content · Marketing & communications · Leaders & strategy · Sales

You regularly see which topics, formats and posting frequency work for competitors and where you can stand out. Decisions about your channel are based on observations instead of gut feeling.

Is this for you?

  • You want to know how you compare with three to five competitors.
  • So far, someone takes a look now and then, but nobody records what stands out.
First step today

Choose three competitors and, for each one, note the last ten posts on one channel in a table with date, format, topic and visible reactions. Have them compared with the template below.

How to go about it

  1. Define competitors and questions
  2. Capture public posts
  3. Have the comparison analysed
  4. Separate figures from assumptions
  5. Derive ideas, do not copy
  6. Repeat regularly

Templates to copy

Try it now
in the training
Research
in the training
Plan the rollout
in the training
Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

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SO-27 · Legal status 08.10.2026