Make posts accessible with image descriptions and alt text

Social media teams write image descriptions, alt text and subtitles for accessible posts

Ready to goAI Act: no extra obligationsTranslating & rewordingAll industries

Fits: Social media & content · Marketing & communications · Creative & media production

Every post gets a draft alt text, image description and subtitles in seconds. That way you reach people with visual impairments or watching without sound just as well as everyone else.

Is this for you?

  • You publish images, graphics or videos on social media or your website.
  • So far, alt text and subtitles are often missing because time is short.
First step today

Take three images from your next posts and use the template below to have alt text written. Read it without the image and ask yourself: do I understand what it is about?

How to go about it

  1. Set rules for your descriptions
  2. Have alt text and description drafted
  3. Create subtitles for videos
  4. Check and correct the content
  5. Enter it when posting
  6. Test with screen reader users now and then

Templates to copy

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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

21 more use cases follow the pattern “Translating & rewording”.

Adapt campaigns for other countriesBreak a livestream or webinar down into clips and postsCreate subtitles and text overlays for videos without soundDictate texts on the move instead of typing laterHave AI draw processes and organisation charts from textHave AI explain laws and technical texts clearlyHave AI explain medical findings and doctors’ lettersHave texts read aloud by a synthetic voicePut texts into plain language or Easy LanguageRevise website copy for search engines and AI searchSubtitle videos automatically, including in foreign languagesTranslate correspondence and documents yourself
‹ PreviousSee all use casesNext ›

SO-29 · Legal status 08.10.2026