Have AI find similar products from a customer photo

Online shops let customers search for similar products by photo

Needs setupAI Act: no extra obligationsRecommending & personalisingRetail & e-commerce, Fashion & lifestyle

Fits: IT & software development · Sales · Marketing & communications

Customers photograph a lamp, a dress or a tile they like and find what looks similar in your range, even if they do not know what it is called. You sell items that hardly anyone finds through text search.

Is this for you?

  • Your range is mainly chosen by appearance, e.g. fashion, furniture, lamps, decor or tiles.
  • You have clean product photos for every item and well-maintained attributes such as colour, material and shape.
  • You can manage a project with shop technology and data protection over a few months.
First step today

Photograph three objects around you, with no people in the picture, and write down ten items from a matching product group with their attributes as a list. Use the template below to have the AI match what is similar. This shows whether your attributes are good enough for photos and items to find each other.

How to go about it

  1. Define what the photo search is for
  2. Prepare product photos and attributes
  3. Set up image search in the shop
  4. Test with some of your visitors
  5. Switch it on for all customers
  6. Check matches and the breadth of the range

Templates to copy

Try it now
in the training
Analyse
in the training
Plan the rollout
in the training
Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

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EH-02 · Legal status 08.10.2026