Improve shop search for typos and paraphrases

Online shops improve their search so that customers find the right thing even with paraphrases and typos

Needs setupAI Act: no extra obligationsRecommending & personalisingRetail & e-commerce

Fits: IT & software development · Sales · Marketing & communications · Customer service

Anyone who types “kettle without plastic”, “cordless drill” or “dumbbells 5kg” still finds the right items instead of an empty results page. Fewer abandoned searches, and along the way you learn what customers are looking for that you do not stock.

Is this for you?

  • Your shop statistics show many searches with no results or with results nobody clicks.
  • Your range has technical terms that customers call something else, e.g. “grout filler” instead of “tile grout” or “jumper without a hood” instead of “sweatshirt”.
  • You can export search terms without any link to customers, and you have someone who looks after the search on an ongoing basis.
First step today

Export the 30 most frequent search terms with no results from your shop statistics, without customer data, and have them sorted by cause with the template below. In one hour, you will see what a synonym list solves and where item texts or products are missing.

How to go about it

  1. Define what a good shop search should do
  2. Bring search terms and item data together
  3. Set up the new search and feed it synonyms
  4. Compare with some of your visitors
  5. Switch over for all visitors
  6. Check empty searches and the breadth of results

Templates to copy

Try it now
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Analyse
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Plan the rollout
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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

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EH-03 · Legal status 08.10.2026