Label AI content and clarify rights of use

Media companies label AI-generated content and clarify rights of use

Needs setupAI Act: no extra obligationsChecking & moderating contentMedia & communications

Fits: Marketing & communications · Legal & compliance · Creative & media production · Social media & content

For every piece of content, it is clear where AI was involved, whether and how this is labelled, and whether the rights to the source material and the result are sufficient. You avoid misleading people, cease-and-desist letters and a loss of trust among your audience.

Is this for you?

  • Your newsroom or production team uses AI for texts, translations, images, voices or video editing.
  • Today it is unclear or inconsistent when you label AI use.
  • You work with licensed material from agencies, photographers or archives.
First step today

Write down six examples from your production in which AI was involved, without names and without real pieces, and use the template below to classify them against your house rule and the principles of the AI Act. Note where your house rule gives no answer.

How to go about it

  1. Set a house rule for labelling and rights
  2. Record AI use for each piece
  3. Set up mandatory fields and check reminders in the editorial system
  4. Pass borderline cases to the duty editor and the legal department
  5. Label, publish and give reasons for the decision
  6. Adapt the house rule to the legal situation and audience questions

Templates to copy

Try it now
in the training
Analyse
in the training
Plan the rollout
in the training
Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

13 more use cases follow the pattern “Checking & moderating content”.

Assess a social media storm and prepare a responseCheck posts for disclosure and rights before publicationCompare tax assessments with the tax returnHave AI check your texts against your brand styleCheck building models for clashes and rulesCheck contracts for unfavourable and missing clausesCheck images and videos for manipulationCheck investment proposals against the client profileCheck investments against sustainability criteriaHave AI help check claims against sourcesIdentify songs and samples in uploadsModerate hate comments and prohibited content
‹ PreviousSee all use casesNext ›

G-MK-03 · Legal status 08.10.2026