Assess a social media storm and prepare a response

The social media team assesses a social media storm and prepares a response for sign-off

Ready to goAI Act: no extra obligationsChecking & moderating contentAll industries

Fits: Social media & content · Marketing & communications · Leaders & strategy · Customer service

In a tense situation, you quickly get an overview: what is it really about, how many people are involved, what is justified? Plus draft responses that management can check and approve, instead of reacting on gut feeling under pressure.

Is this for you?

  • You are visible on social media and have already had waves of criticism, or want to be prepared for that case.
  • When things flare up, there is no clear process and responses are written in a rush.
First step today

Take a past wave of criticism or an invented, typical case from your sector and run through it with the template below. Check as a team whether the assessment is right and who would have to approve the response.

How to go about it

  1. Capture the situation
  2. Have the accusations sorted
  3. Clarify the facts internally
  4. Have responses drafted
  5. Approve and publish by hand
  6. Follow up

Templates to copy

Try it now
in the training
Variations
in the training
Plan the rollout
in the training
Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

13 more use cases follow the pattern “Checking & moderating content”.

Check posts for disclosure and rights before publicationCompare tax assessments with the tax returnHave AI check your texts against your brand styleCheck building models for clashes and rulesCheck contracts for unfavourable and missing clausesCheck images and videos for manipulationCheck investment proposals against the client profileCheck investments against sustainability criteriaHave AI help check claims against sourcesIdentify songs and samples in uploadsLabel AI content and clarify rights of useModerate hate comments and prohibited content
‹ PreviousSee all use casesNext ›

SO-20 · Legal status 08.10.2026