Get content ideas from real customer questions
The social media team finds topics for posts in real customer questions
Fits: Social media & content · Marketing & communications · Customer service · Sales
You write about what customers really want to know instead of guessing. A list of collected questions becomes topic groups and concrete post ideas, and customer service gets posts it can refer people to.
Is this for you?
- Customer service or sales keep getting similar questions by email, phone or in the comments.
- You are running out of topics, or your posts miss what is on customers’ minds.
First step today
Ask customer service for 20 to 30 typical questions from recent weeks, just the question text without names or customer numbers. Enter them into the template below and have them sorted into groups and turned into post ideas.
How to go about it
- Collect questions
- Anonymise
- Have them sorted into groups
- Check and weight the groups
- Draft post ideas
- Top up regularly
Templates to copy
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The complete guide
- 6 steps explaining exactly what to do
- 3 proven templates to copy into your own AI
- Safe use: data, checking, deciding, informing
- Pitfalls, effort and how to recognise success
With the training you get all 430 guides for as long as your access runs.
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Same approach, other use cases
11 more use cases follow the pattern “Sorting & assigning”.
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SO-13 · Legal status 08.10.2026