Write ad variants for A/B tests

Marketing writes variants of social media ads and tests them against each other

Ready to goAI Act: no extra obligationsWriting everyday textsAll industries

Fits: Social media & content · Marketing & communications · Sales

Instead of one ad, you test several approaches against each other and then know which message really works. The AI delivers the variants in minutes; you choose and check.

Is this for you?

  • You run ads on social media platforms and want to get more out of the budget.
  • So far, gut feeling decides which ad copy runs.
First step today

Take a current or planned ad and enter the offer, facts and target group into the template below. Ask for four variants with different approaches and choose two that are clearly different.

How to go about it

  1. Define the goal and the metric
  2. Collect facts and limits
  3. Have variants written with different approaches
  4. Check and choose
  5. Test properly
  6. Record the winner and the lesson

Templates to copy

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Plan the rollout
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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

23 more use cases follow the pattern “Writing everyday texts”.

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SO-18 · Legal status 08.10.2026