Create employer branding posts from insights into the team

HR and marketing turn insights into the team into employer branding posts

Ready to goAI Act: no extra obligationsWriting everyday textsAll industries

Fits: Social media & content · HR · Leaders & strategy · Marketing & communications

Short conversations with colleagues become genuine posts about everyday work, training and the team. Applicants see what it is really like at your company, and you have regular content for your careers channels.

Is this for you?

  • You are recruiting and want to show what it is like at your company, rather than just posting job ads.
  • There are people in the team who like to tell their story, but nobody has time to turn it into posts.
First step today

Ask a colleague who is happy to take part five questions about their working day and write down the answers. Have a post drafted with the template below and give it to the person to read before anything is published.

How to go about it

  1. Define goal, audience and formats
  2. Find volunteers and obtain consent
  3. Gather material
  4. Have posts drafted
  5. Have the person read and approve
  6. Post regularly and collect feedback

Templates to copy

Try it now
in the training
Use it as a team
in the training
Plan the rollout
in the training
Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

23 more use cases follow the pattern “Writing everyday texts”.

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SO-10 · Legal status 08.10.2026