Collect campaign and format ideas in many variants

Creatives get AI to suggest campaign and format ideas in many variants

Ready to goAI Act: no extra obligationsWriting everyday textsMedia & communications

Fits: Leaders & strategy · Sales · Marketing & communications · HR · Creative & media production · Social media & content

Your brainstorming does not start with a blank sheet but with many approaches in different directions. You find ideas you would not have come up with yourselves more quickly, and discard the obvious earlier.

Is this for you?

  • You regularly develop campaigns, formats or promotions for clients or your own channels.
  • There is a brief with a goal, target audience and scope.
  • You want to explore more directions than come together in one session.
First step today

Take a completed or made-up brief without client names and use the template below to generate 15 ideas in three directions. As a team, mark which ones you would not have had yourselves and which only repeat familiar ground.

How to go about it

  1. Sharpen the brief: goal, target audience, channel
  2. Gather brand, previous work and competition
  3. Have ideas generated in many directions
  4. Select, develop further and check for similarities
  5. Present the ideas as your proposals
  6. Save productive templates for each type of brief

Templates to copy

Try it now
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Analyse
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Plan the rollout
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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

23 more use cases follow the pattern “Writing everyday texts”.

Answer comments with reply suggestions in your own toneBuild presentations from bullet points and reportsCreate employer branding posts from insights into the teamCreate interview guides from the job requirements profileCreate worksheets and differentiated exercisesGet found locally with your Google profile and local postsHave AI draft posts, newsletters and blog articlesHave AI pre-edit manuscripts and draft blurbsHave AI write emails and letters from bullet pointsHave AI write home exercise programmes for patientsHave AI write hooks and openings for short videosHave AI write multilingual product texts from data sheets
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G-MK-02 · Legal status 08.10.2026