Revise website copy for search engines and AI search

Marketing optimises website copy for search engines and AI search so it gets found

Ready to goAI Act: no extra obligationsTranslating & rewordingAll industries

Fits: Marketing & communications · Creative & media production

Your pages answer the questions people actually type in, so they are more likely to be found, including by AI search services that summarise answers.

Is this for you?

  • You have a website with pages on offers, services or products that should be found.
  • You roughly know which questions customers search with, or you have access to your website’s search query reports.
First step today

Take the copy of your most important offer page, write down two or three typical search queries for it and have it revised with the template below. Look at the “Missing from the text” list first.

How to go about it

  1. Define search questions and audience for each page
  2. Collect the current page copy and verifiable facts
  3. Have the copy revised
  4. Check statements and technical terms
  5. Publish the page and monitor it
  6. Keep a list of search terms and wording

Templates to copy

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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

21 more use cases follow the pattern “Translating & rewording”.

Adapt campaigns for other countriesBreak a livestream or webinar down into clips and postsCreate subtitles and text overlays for videos without soundDictate texts on the move instead of typing laterHave AI draw processes and organisation charts from textHave AI explain laws and technical texts clearlyHave AI explain medical findings and doctors’ lettersHave texts read aloud by a synthetic voiceMake posts accessible with image descriptions and alt textPut texts into plain language or Easy LanguageSubtitle videos automatically, including in foreign languagesTranslate correspondence and documents yourself
‹ PreviousSee all use casesNext ›

A-045 · Legal status 08.10.2026