Adapt campaigns for other countries

Marketing adapts campaigns linguistically and culturally for other countries

Ready to goAI Act: no extra obligationsTranslating & rewordingAll industries

Fits: Marketing & communications · Creative & media production · Social media & content

A German campaign quickly becomes versions that sound natural and fit culturally in the target country, instead of reading like a literal translation.

Is this for you?

  • You advertise products or offers in several countries or languages.
  • You have someone in the target country who can check the text, such as sales partners, colleagues or an agency.
First step today

Take a current or past campaign with headline, slogan and image idea and have it adapted for one target country with the template below. Put the back-translation next to the original and see whether the conditions and statements have stayed the same.

How to go about it

  1. Define target country, audience and scope
  2. Put together the campaign building blocks
  3. Have it adapted, not just translated
  4. Check with native speakers and legal experts in the target country
  5. Run the campaign and compare results by country
  6. Maintain a country glossary for the brand

Templates to copy

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The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

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Same approach, other use cases

21 more use cases follow the pattern “Translating & rewording”.

Break a livestream or webinar down into clips and postsCreate subtitles and text overlays for videos without soundDictate texts on the move instead of typing laterHave AI draw processes and organisation charts from textHave AI explain laws and technical texts clearlyHave AI explain medical findings and doctors’ lettersHave texts read aloud by a synthetic voiceMake posts accessible with image descriptions and alt textPut texts into plain language or Easy LanguageRevise website copy for search engines and AI searchSubtitle videos automatically, including in foreign languagesTranslate correspondence and documents yourself
See all use casesNext ›

A-049 · Legal status 08.10.2026