Create subtitles and text overlays for videos without sound
The social media team creates subtitles and text overlays for videos watched without sound
Fits: Social media & content · Marketing & communications · Creative & media production · HR
Many people watch videos in the feed without sound. With subtitles and short overlays your message still gets across, including to people with hearing impairments, and you only correct instead of typing everything out.
Is this for you?
- You publish videos with spoken words, such as interviews, behind-the-scenes clips or explainer videos.
- Subtitles have been missing so far or take a lot of time because they are typed by hand.
Take a finished short video and have automatic subtitles created in your editing software or in the platform’s app. Copy the text into the template below, have it corrected and ask for three short overlays.
How to go about it
- Define the style
- Have the text recognised
- Correct names and technical terms
- Derive text overlays
- Check readability
- Maintain a word list and template
Templates to copy
The complete guide
- 6 steps explaining exactly what to do
- 3 proven templates to copy into your own AI
- Safe use: data, checking, deciding, informing
- Pitfalls, effort and how to recognise success
With the training you get all 430 guides for as long as your access runs.
Same approach, other use cases
21 more use cases follow the pattern “Translating & rewording”.
SO-15 · Legal status 08.10.2026