Write job ads for the right target group

The HR department writes job ads that appeal to the target group

Ready to goAI Act: no extra obligationsWriting everyday textsAll industries

Fits: Leaders & strategy · HR

Tasks and requirements become an ad that appeals to your ideal candidates and says clearly what to expect. You write faster and check specifically for wording that disadvantages people.

Is this for you?

  • You advertise positions regularly, often for similar roles.
  • Your ads are long, interchangeable or bring in too few suitable applications.
  • The tasks, requirements and conditions of the position have been agreed with the department.
First step today

Take an open position or one from last year and have an ad written with the template below. Then check with the department whether the tasks and requirements are right and whether every phrase addresses all genders and age groups.

How to go about it

  1. Describe the position and your ideal candidates
  2. Collect tasks, requirements and what you offer
  3. Have the ad text written
  4. Check the content and wording
  5. Approve and advertise visibly for everyone
  6. Keep successful ads as a template

Templates to copy

Try it now
in the training
Analyse
in the training
Plan the rollout
in the training
Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

See the trainingOne-off per person, no subscription

Same approach, other use cases

23 more use cases follow the pattern “Writing everyday texts”.

Answer comments with reply suggestions in your own toneBuild presentations from bullet points and reportsCollect campaign and format ideas in many variantsCreate employer branding posts from insights into the teamCreate interview guides from the job requirements profileCreate worksheets and differentiated exercisesGet found locally with your Google profile and local postsHave AI draft posts, newsletters and blog articlesHave AI pre-edit manuscripts and draft blurbsHave AI write emails and letters from bullet pointsHave AI write home exercise programmes for patientsHave AI write hooks and openings for short videos
‹ PreviousSee all use casesNext ›

A-057 · Legal status 08.10.2026