Create a social media guide for employees

Marketing and HR create a social media guide for employees

Ready to goAI Act: no extra obligationsDrafting binding documentsAll industries

Fits: Social media & content · HR · Legal & compliance · Leaders & strategy · Marketing & communications

Your people know what they may post about the company, how to make clear they are employees and what stays confidential. That gives them confidence and makes them keen to take part voluntarily.

Is this for you?

  • Employees already post about their work, or you want to invite them to.
  • There are no clear rules, or there is an old paper full of bans that nobody reads.
First step today

Collect your existing rules on confidentiality, data protection and communication, without confidential content. Use the template below to have a first guide written and give it to two colleagues from different teams to read.

How to go about it

  1. Clarify the goal and who is involved
  2. Collect existing rules and questions
  3. Have the guide drafted
  4. Agree with legal, data protection and the works council
  5. Present it and answer questions
  6. Revise regularly

Templates to copy

Try it now
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Use it as a team
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Plan the rollout
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Included in the training

The complete guide

  • 6 steps explaining exactly what to do
  • 3 proven templates to copy into your own AI
  • Safe use: data, checking, deciding, informing
  • Pitfalls, effort and how to recognise success

With the training you get all 430 guides for as long as your access runs.

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Same approach, other use cases

13 more use cases follow the pattern “Drafting binding documents”.

SO-24 · Legal status 08.10.2026