Create a social media guide for employees
Marketing and HR create a social media guide for employees
Fits: Social media & content · HR · Legal & compliance · Leaders & strategy · Marketing & communications
Your people know what they may post about the company, how to make clear they are employees and what stays confidential. That gives them confidence and makes them keen to take part voluntarily.
Is this for you?
- Employees already post about their work, or you want to invite them to.
- There are no clear rules, or there is an old paper full of bans that nobody reads.
Collect your existing rules on confidentiality, data protection and communication, without confidential content. Use the template below to have a first guide written and give it to two colleagues from different teams to read.
How to go about it
- Clarify the goal and who is involved
- Collect existing rules and questions
- Have the guide drafted
- Agree with legal, data protection and the works council
- Present it and answer questions
- Revise regularly
Templates to copy
The complete guide
- 6 steps explaining exactly what to do
- 3 proven templates to copy into your own AI
- Safe use: data, checking, deciding, informing
- Pitfalls, effort and how to recognise success
With the training you get all 430 guides for as long as your access runs.
Same approach, other use cases
13 more use cases follow the pattern “Drafting binding documents”.
SO-24 · Legal status 08.10.2026